Hear Astrid Nielsch (www.asni.net) talk about her experiences with her own website, and as a member of a number of online art, music and fan communities. Astrid explains how the internet can help you, whatever your artform. Get advice on what to look for in a website, and ideas on how to plan your own online publicity campaign.
Astrid recently set up her own web design business, Asni: Multimedia Art & Design. She draws on her experience in online arts promotion to build sites that harness the power of the internet while remaining affordable on an artist’s budget.
Her own website was originally built in 2002 with the aim to promote her career as a professional musician, specializing in medieval and baroque music performed on the harp. Within two years, the site was attracting substantial numbers of visitors, and generating a small but regular, and steadily increasing, income from online shop sales and licensing fees. For the last year, her web statistics have averaged 600 visitors a day.
As well as promoting her music, the site features her photography and artwork. This has resulted in several of her images being published internationally.
Asni also speaks as an active participant in online forums and in web communities. It was through one of those online friendships that she got the opportunity to come to New Zealand for a tour in 2003, and decided to settle here when she was offered a teaching position at Victoria University.
In 2007, Asni got stuck with a completed master tape for her “Travels in Middle-earth” CD production, and no money to print and publish the CDs. She used her website, email newsletter and promotion in online communities, and succeeded in raising the funds to publish the CD from pre-orders collected over a period of six months.
The same year, she realized that the internet had moved on from the days when one could create a successful website in a text editor. She decided to put her self-taught skills on a more solid foundation, and completed the Diploma of Multimedia at Natcoll in Wellington in 2008.
Parking is available in the Peel Street Carpark off Britannia Street, and the Arts Hub is wheelchair accessible.
Arts Hub Forum Series 20 October: Harnessing the Power of the Web – Online promotion for artists
Where: Petone Community Library meeting room Britannia Street Petone
When: Tuesday 20th October 11am till 1pm
How Much: Free!
Contact: Hutt Valley Community Arts Email: firstname.lastname@example.org Phone: 568-3488